Temperance

I developed a concept brand and deliverables for Temperance, an all-female indie pop/rock band inspired by the tarot’s Temperance card—symbolizing harmony, balance, and patience. Embracing organic textures over digital polish, their visual identity evokes a hand-collaged album cover you might find in a twenty-something’s bedroom, rather than AI-generated art. Drawing on coastal Central California, where the band is based out of, I put together a color palette of muted blues, golden yellows, a seashell off-white, against deep charcoal—to reflect both the ocean’s calm and the card’s duality of land and water. Natural iconography (flowing chalices and subtle sea motifs) highlights the band’s commitment to human-driven music in a tech-dominated era. The result is a cohesive package that feels tactile, authentic, and true to Temperance’s ethos of measured creativity and soul.