ChargedUp

For BPA’s Promotional Graphic Design Competition, we were tasked with creating branding and promotional materials for a brand called “ChargedUp”. I developed an arcade-inspired energy-drink campaign using Photoshop and Illustrator. Drawing on the moody shadows of 80s–90s arcades and the glow of game screens heavily inspired my color choices. I went ahead and created a custom-outlined and logo. To give the can a subtle backdrop, I designed a low-opacity, Pac-Man inspired grid pattern that supports, rather than competes, with the branding. I made star and lightning-bolt graphics inspired from classic arcade iconography, ultimately simplifying them beyond 8-bit for a nostalgic yet modern feel. Packaging mockups for both the four-pack box and point-of-purchase stand reused these key elements for cohesiveness. The result is an energizing, playful design that bridges retro fun with today’s sleek branding.