Rustic Roots

My teammates—Samia Walker, Katie Buckendorff, Jaxon Vallerand, and I branded Orlando’s “Rustic Roots” farmers market, creating a full set of practical, shopper-friendly deliverables for BPA’s Visual Design Team. The palette uses earthy greens and browns with bright orange and ocean-blue accents, finished with a soft vintage-like tint. I built the roadside banner and tote bag mockups. Katie crafted a t-shirt and a reusable shopping-list pad, and Jaxon designed an iron-on patch and bucket-hat concept. All visuals were created in Adobe Illustrator, InDesign, and Photoshop.

Our streamlined collaboration earned 1st place at the state BPA competition in Tulsa, and 2nd place at the 2025 BPA National Leadership Conference in Orlando, FL.