SweetSoles

As part of a team with Samia Walker and Sierra Benshoof, I helped create branding and deliverables for “SweetSoles” for the 2025 BPA Team Virtual Branding Competition. I designed the website and social media mockups, as well as custom graphic elements like the spike, sprinkle pattern, and stacked S favicon, all primarily using Adobe Illustrator. We chose to market toward children aged 2–12, balancing fun, colorful visuals with appeal for adult buyers. Our bright pink, yellow, and blue palette, paired with playful type and a fluffy, eye-catching logo, captured the
Candyland-inspired aesthetic we envisioned.

The project was a true collaborative effort, and our creative cohesion paid off. This campaign earned us 1st Place at the 2025 BPA National Leadership Conference in Orlando, FL.